As you know, Display Marketing is a marketing strategy that is carried out through Internet ads (known as banners) that can include text, images, audios and videos. It is usually presented on the top or sides of a web. At the beginning it was a static image, but this format has evolved over time to give rise to a multitude of more interactive advertising formulas that help to better attract the attention of consumers. As a result, it is possible to increase the clickthrough rate of consumers viewing them compared to other previous banner formats.
Thus, compared to the traditional advertising of traditional media, Display Marketing allows us to achieve excellent results at a generally lower cost. This is available not only to large companies, but also to small companies.
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